Sunday 1 November 2026

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Analysis

Box office outside North America and China is back in dollars, not tickets. Who’s winning?

Takings are up an estimated 20% and level with 2017–19 in dollars, but cinemas sell far fewer tickets. Korea, Brazil and Saudi Arabia grew on attendance; India mostly on price.

10 min read

Read the analysis: Box office outside North America and China is back in dollars, not tickets. Who’s winning?

Takings vs tickets

Takings rose faster than tickets in every market with like-for-like figures

Change on the previous year in takings and in tickets sold. Each market is compared over its own period.

India is not shown: industry takings rose 23% in July–September, but the only ticket count published for the quarter is PVR INOX’s (+4%), so the two are not like-for-like.

Sources: KOFIC; Ancine, compiled for RioMarket; Saudi Film Commission, via Argaam; European Audiovisual Observatory’s Focus 2026, via KOFIC

Read the analysis
See the data
Takings rose faster than tickets in every market with like-for-like figures
MarketTakingsTickets
South Korea (Jan–Sep 2026)+35.9%+28.8%
Brazil (to 23 Sep 2026)+25.1%+19.2%
Saudi Arabia (2025)+9%+7%
Worldwide (2025)+5.4%+2.8%

More analysis

The week in the business

Across the regions

North America

More from North America →

Europe

More from Europe →

Asia-Pacific

More from Asia-Pacific →

Middle East & Africa

More from Middle East & Africa →

Latin America

More from Latin America →

The number

$15.1bn

Estimated takings outside North America and China, January–September 2026: up 20% and level with the 2017–19 average at current exchange rates

Read the story

The diary

Coming up: markets, festivals, release dates

  • Festival

    Taipei Golden Horse Film Festival & Golden Horse Awards
  • Festival

    Tallinn Black Nights Film Festival
  • Festival

    Camerimage, Toruń
  • Market

    Industry@Tallinn & Baltic Event
  • Market

    American Film Market, Los Angeles
  • Release

    The World of Love opens in Japan

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